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"Loving"... Videojuegos y Negocios E-mail
Miércoles, 28 de Octubre de 2009 00:00

Hacer "loving"... no es lo que ustedes se imaginan. El término está relacionado con esas charlas de negocios o relaciones públicas entre personas que tienen cierto interés comercial respecto al otro, quizá algunos de ustedes eso ya lo sabían.

 

 

Pongamos un ejemplo: publisher en uno de sus eventos de lanzamiento, se topa con el representante de un pequeño estudio de desarrollo que se presenta ante él de manera casual... luego del intercambio acostumbrado en el que se incluye nombre, apellido y procedencia laboral... -pueden ocurrir dos cosas, la primera es esperar la respuesta "mucho gusto, hasta luego", o ".. y dime, ¿qué están haciendo ahora?"-, si nos quedamos con la segunda, ahí comienza el "loving", enamorar al otro de tus proyectos, del ganar - ganar, de las ventajas en el mercado, del potencial... no es necesario llevar una presentación power point bajo el brazo o cargada en tu BlackBerry o iPhone, no no... todo está en las palabras y la pasión por lo que uno sabe que tiene, puede y debe decir.

En otra de esas charlas con personas involucradas en la industria de los videojuegos, salió el tema de los estudios desarrolladores en nuestro país, y de qué manera se les podría dar difusión, darlos a conocer no sólo al público sino a los grandes publishers que pudiesen estar interesado en sus proyectos actuales o futuros. Lo curioso es que salieron algunos nombres, que de una u otra manera ya no son tan pequeños y tiene detrás apoyo financiero de la iniciativa privada. El asunto del loving también tiene que ver con estar en el momento preciso con las personas adecuadas... hacer que las cosas pasen, de una u otra manera.

Y como la mayoría de las notas que escribo en este blog, esta es sólo una reflexión o nota mental, como quieran llamarlo; un tanto dispersa, pero con un mensaje al final... enamorarse de lo que a uno le gusta hacer, de sus propios proyectos, se transmite de inmediato cuando se aprovecha la oportunidad de hablar de ellos. Es tiempo de hacer loving... y que la industria de los videojuegos en México crezca para bien entre todos los involucrados. Sería lindo, ¿no?

 

 

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